A geographically strong professional home cleaning brand started in the 80s, Don Aslett passed the mop to Jackie Berryhill who crafted it into a woman owned company with a focus on pro grade cleaning and the resultant joy of clean.

When Jackie Berryhill took the helm of Don Aslett Cleaning, she was determined to elevate the brand’s presence while staying true to its no-nonsense, pro-grade roots. That’s where Cover3 came in. We dove in by reimagining Don Aslett’s visual identity and sharpening its message using our Brand Bridge framework. This not only gave the brand a fresh, cohesive look but also helped articulate what Don Aslett stood for in a way that resonated deeply with modern households who want serious cleaning power without any fluff.