When Jolly Llama came to Cover3, they weren’t just looking to make waves—they wanted to make a dairy-free splash in the frozen novelty aisle. We started by leaning into Jolly Llama’s playful brand identity, building a campaign that was as bold and delicious as their “OMG this is dairy and gluten free!?” treats. Enter Frozen Nirvana—a campaign that invited customers into a world where “better for you” doesn’t mean bland and where gluten and dairy-free treats are better than the real thing.

Our approach blended whimsical storytelling with strategic targeting. We crafted visually mouthwatering content that highlighted Jolly Llama’s fun, mind-blowing treats and spun up a mix of social media awareness and influencer collaborations that saw a surge in both brand recognition and customer loyalty, with engagement on social media soaring to an all-time high. Our Frozen Nirvana campaign didn’t just capture attention; it captured taste buds, too. New customers and old fans alike dove headfirst into the “better for you” promise without compromising on flavor, and we saw a sweet uptick in both online and in-store sales.

In the world of frozen novelties, Jolly Llama is now turning the “better for you” into “better-than-expected.”