Getting High
in Idaho
How C3 zipped this high-flying adventure into Coeur d'Alenes #1 Tourist Attraction.
+39%
Topline Revenue Growth in Year One
$36
ROAS on Lead Generation Ad Spend
#1
Ranked #1 Tourist attraction by TripAdvisor for 8 Years Running
summary
Coeur d’Alene, Idaho couldn’t have been a more scenic opportunity for Timberline Adventures to capitalize on the rush of an eco-friendly zipline adventure. Every spring and summer, thousands of thrill seekers visit their 147 acre property to send it at 35 miles per hour and heights up to an adrenaline spiking 400 feet.
Timberline Adventures soon realized that with a growing tourist surge, stellar reviews and increasingly competitive market, time to do it all was in short supply.
We went to work right away, streamlining the user experience on the website, crafting strategy to capture both local and tourist visitors in both on and off season while bolstering apparel sales, local partnerships, strategies to leverage on-site assets to extend the season and additional premium offerings. Our digital craftspeople went to work in hyper-targeting online lead funnels to increase booking and take the pressure off the physical office and the black holes of traditional ad spends.