Since 1925 Casper’s Ice Cream has been delivering the best frozen treats anyone can buy and the FatBoy Ice Cream Sandwich is the proof. FatBoy had been the market leader in the intermountain west and swatches of the western US. However, taking on the big boys like Klondike and M&M’s seemed insurmountable with their big pockets and huge distribution.
We built FatBoy’s awareness by leveraging a national army of fans and influencers, along with pinpoint accurate paid social to climb to the top spot in America.
Agency of Record
Strategy
Branding
Paid Social
Paid Search
Packaging Design
Influencer Media
Social Media
Development
Web Design
PR
Event Management
